Self-Googling: We’ve all done it.
It’s 11:30 pm — curled up on the sofa, tablet in one hand, a cup of camomile tea at our side.
You begin to type — slowly at first but finally your name appears in Google’s search box. Click.
Are you surprised, pleased or horrified at the top results. An amazing testimonial from a colleague or client? That embarrassing Instagram of The St. Patrick’s Party That Shall Not Be Named? Or, maybe your search footprint just leaves you bored and apathetic.
Your online persona can be either an asset or liability. It’s important to manage that persona just as diligently as you would your finances or your job. In fact, the quality of your digital image can and will affect your real-world bottom line.
You can live in denial and imagine your clients, employers or business prospects WON’T immediately Google you an hour after meeting you. If so, I hope the sand you plunged your head into is tasty.
I’m a communications guru (I like to think); I meet tons of people who have no game plan when it comes to their Online Life They may want to improve what the world sees online but how? It’s simple — blog. Then blog some more. And then … keep blogging.
There’s an old saying in PR: “Control the narrative.”
Take inspiration from Marc Guberti. Who? Marc is 18 (and I secretly hate him for it!) He’s built a uber-successful, worldwide business based on blogging. He has attracted more than 285,000 Twitter followers and over 250,000 annual blog visitors.
In a recent interview, Marc reveals the primary secret the about blogging: Your Passion:
I was first eleven-years-old when I started blogging.I didn’t really see it as blogging from the business standpoint. I was just blogging for fun about the Boston Red Sox. As a New Yorker, it is really hard to be a Red Sox fan. So the blog was a way for me to connect with other Red Sox fans, even though they’re very rare in my area.
Get it? Write about whatever scratches your itch. By using well-known (and well-indexed) blog services, your posts will gradually begin to rise to the top of Google searches. Hell, if an 11-year-old can do it, what’s stopping you.
Check out Marc’s 100 Amazing Blogging Tips on LinkedIn.